Privacy Policy

Effective Date: January 1, 2020

We at Metro Mobility, LLC, along with our subsidiaries and affiliates (“Metro Mobility”), respect your concerns about privacy. Metro Mobility operates Park & Pedal. This Privacy Policy applies to (i) the Park & Pedal mobile application (“Mobile Application”), and the Park & Pedal website, available at parkandpedal.com (the “Website”) (the Mobile Application and the Website, collectively, the “Platform”), (ii) the parking near bicycle stations associated with the Park & Pedal bicycle sharing programs, (the “Parking”), (iii) your use of or other interaction with our bicycle sharing programs (the “Service”).

This Privacy Policy describes the types of personal information we collect about consumers, how we use the information, with whom we share it and the choices available to you regarding our use of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices.

Information We Collect

The types of personal information we may collect include:

    • Contact information (such as name, postal address, email address and telephone number);
    • login credentials;
    • payment information (such as your payment card number, expiration date, authorization number or security code and billing address);
    • your geographic location, in connection with your use of the Platform or the Service;
    • your automobile license, make and model, in connection with Parking at the bicycle stations;
    • your preferred maximum riding distance

In addition, when you use the Service, we may obtain system data, including information such as your geographic location, trip duration, start and stop time and date, start and end station name, station ID number, station latitude and longitude, bicycle ID number and user type (such as rental period). We might also ask you to participate in surveys.

Information We Collect By Automated Means

In addition, when you visit our Website, we may collect certain information by automated means, such as cookies, web beacons and web server logs. The information we collect in this manner includes IP address, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our Website, and dates and times of visits to the Website. A “cookie” is a file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. Through these automated collection methods, we obtain “clickstream data,” which is a log of the links and other content on which a visitor clicks while browsing the Website. As the visitor clicks through the Website, a record of the action may be collected and stored. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you to let us know, for example, whether you have opened an email we sent to you. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Website. When you use the Website, neither we nor any third parties collect personal information about your online activities, over time and across third-party websites. Our Platform is not designed to respond to “do not track” signals from browsers.

We may use third-party analytics services on the Website, such as those of Google Analytics. The information obtained for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by these service providers. To learn about opting out of Google Analytics, please contact us at the address below.

How We Use The Information We Collect

We may use the information described above to:

    • Provide products and services to you, such as to allow you to obtain a bicycle;
    • Create and manage your account;
    • Process your payments;
    • Send you promotional materials and other communications;
    • Respond to your inquiries;
    • Notify you of situations related to your use of the services, such as your vehicle is not parked in an authorized location or that your bicycle has not been locked upon return and therefore you maintain an active rental;
    • Operate, evaluate and improve our business (including developing new products and services; monitoring, enhancing and improving our systems and services; managing our communications; analyzing our products and customer base; performing data analytics; and performing accounting, auditing and other internal functions);
    • Verify your identity;
    • Personalize the experience for you such as offering suggested routes;
    • Troubleshoot problems;
    • Transition from one operator to another (for example, if Metro Mobility ceases to operate the Platform or the Service or transfers some functions to another operator or a third party);
    • Protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; and
    • Comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies.

In addition, we use information collected through cookies, web beacons, pixels, web server logs and other automated means for purposes such as (i) customizing our users’ visits to our Website, (ii) delivering content tailored to our users’ interests and the manner in which our users browse our Website, and (iii) managing our Platform and other aspects of our business.

We also may use the information in other ways for which we provide specific notice at the time of collection.

Information We Share

We do not disclose personal information we collect about you, except as described in this Privacy Policy. We may share your personal information with service providers who perform services on our behalf. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. In addition, we may share your information with (i) our subsidiaries and affiliates, (ii) joint marketing partners or other co-branded third parties, (iii) partners that provide parking for users and space for bicycle stations including municipalities and other relevant government agencies associated with the Service, and (iv) sponsors (such as employers that provide discounted rates for employees).

We also may share information with other public and private organizations in an aggregated or anonymized format or for statistical and research purposes. We reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, (iii) to enforce or exercise our rights under our agreements with users or to investigate or defend against any action or allegation against us, or (iv) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

Your Profile

We offer you certain choices in connection with the personal information we collect about you, such as how we communicate with you. You may review and change personal information by editing your profile. To ask us to remove your account or personal information or to submit a request, please contact us as indicated in the “How to Contact Us” section of this Privacy Policy. You may also unsubscribe from our mailing lists by following the “Unsubscribe” link in our emails.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Links To Third-Party Websites, Apps and Services

For your convenience and information, our Platform may provide links to third-party websites, apps and services that may be operated by companies not affiliated with Metro Mobility. These companies may have their own privacy notices or policies, which we strongly suggest you review. We are not responsible for the privacy practices of any non-Metro Mobility websites, apps or services.

Updates to Our Privacy Policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. For significant changes, we will notify you by posting a prominent notice on the Platform indicating at the top of the Policy when it was most recently updated.

How To Contact Us

If you would like us to update information we have about you or if you have any questions or comments about this Privacy Policy, please contact us by email at [email protected] subject line Privacy Policy. You also may write to:

Metro Mobility, LLC
1035 Cambridge St., Suite 29
Cambridge, MA 02141